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The National DANCE Season Kickoff

September 21-27, 2026 · Monday–Sunday

Every dancer has a story.
Every family has a journey.
Every season deserves a celebration.

A week-long national giveaway event introducing dance families to the brands, businesses, creators, educators, photographers, choreographers, and professionals helping dancers prepare for an incredible season.

Reach Dance FamiliesShowcase Your BrandGrow Your AudienceBecome a Founding Partner
Become a Founding Community Partner
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Choreographers
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Photographers
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Brands
You?
Dancer striking a playful pose in a red and white costume ✦✧ ✦✧
Let's kick off the season—together! ♡
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Dancer in a black tap costume mid-step ✦✧ ✦
About the Event

Why We Created This

Every September, thousands of dance families begin preparing for a brand-new season.

They're shopping for dancewear, shoes, costumes, choreography, photography, competitions, conventions, classes, accessories, beauty products, travel, and everything else that helps dancers perform at their best.

Yet there has never been one national online event that introduces families to the businesses, professionals, and creators who support them.

So we created one.

The National Dance Season Kickoff celebrates the entire dance community while giving partners an exciting opportunity to connect with families at exactly the right time.

Why This Matters

During Kickoff Week families will discover:

♡ Dancewear & Apparel✦ Shoes & Accessories♡ Choreographers ✦ Photography & Media♡ Competitions & Conventions✦ Dance Education ♡ Parent Resources✦ Products & Services

Instead of searching dozens of websites, families will discover trusted businesses, products, professionals, and opportunities all in one place before the season begins.

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Founding Partners

Become a
Founding Community Partner

We're inviting a select group of brands, choreographers, photographers, educators, creators, competitions, conventions, and dance businesses to help launch the very first National Dance Season Kickoff.

Whether you contribute giveaway prizes, educational content, exclusive offers, interviews, scholarships, or promotional support, you'll become part of an event designed to celebrate the dance community while introducing families to incredible businesses.

Become a Founding Community Partner
Be SeenReach thousands of dancers, families, and dance professionals nationwide.
Be CelebratedYour brand, work, and impact take center stage.
Be RememberedBe recognized as a Founding Partner in the very first year.
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The Heart of It All

Who Can Participate?

Dance Brands

Products, apparel, shoes, accessories, beauty, recovery, and equipment.

Dance Professionals

Teachers, choreographers, judges, studio owners, and educators.

Creative Partners

Photographers, videographers, media creators, and designers.

Dance Experiences

Competitions, conventions, workshops, scholarships, and events.

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Getting the Word Out

Planned National Promotion

Every accepted partner becomes part of our planned promotional campaign leading up to and throughout Kickoff Week.

Our goal is to introduce dance families to outstanding businesses while creating valuable visibility for every participating partner.

100,000+ targeted dance parent emails
National paid advertising campaign
Social media campaign
Dance blog and media outreach
Influencer and choreographer partnerships
Partner spotlights, interviews, and giveaways
Event email series and countdown campaign

These are planned promotional activities and should not be interpreted as guaranteed impressions, registrations, sales, or business results.

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Join In

How To Be Part of the Kickoff

You do not have to be a major national brand to participate. If you serve, support, teach, inspire, outfit, photograph, promote, or create for the dance community, there is a place for you here.

1
Apply to participate

Tell us who you are and how you serve the dance world.

2
Choose your partner path

Pick the participation level that fits your goals and budget.

3
Get featured during event week

Your spotlight goes live September 21-27 as the community celebrates together.

Apply to Participate
Partner Paths

Ways to Participate

✦ Giveaway Partner

You contribute: contribute a product, gift card, service, or experience to the community giveaway.

You receive: brand spotlight during the giveaway, social media features, and inclusion in event emails reaching dance families.
Apply as a Giveaway Partner

✦ Spotlight Partner

You contribute: share your story, work, or brand through a dedicated interview or feature during event week.

You receive: a dedicated spotlight, interview or profile feature, and multi-channel promotion to the event audience.
Apply as a Spotlight Partner

✦ Promotional Partner

You contribute: help spread the word to your audience while the event promotes you to ours.

You receive: cross-promotion, logo placement, and exposure to a national dance-family audience.
Apply as a Promotional Partner

✦ Education Partner

You contribute: teach a session, share expertise, or provide resources that help dancers and families grow.

You receive: an expert education spotlight, session promotion, and authority positioning with dance families.
Apply as an Education Partner

✦ Creative Partner

You contribute: contribute choreography, photography, video, design, or content that brings event week to life.

You receive: creative credit, portfolio exposure, and featured placement of your work in front of dance families.
Apply as a Creative Partner

✦ Founding Community Partner

You contribute: provide top-level first-year support, combining giveaway, spotlight, and promotional contributions.

You receive: top-tier placement across the event, permanent recognition as an inaugural Founding Community Partner, and priority in future years.
Apply as a Founding Community Partner
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September 21-27, 2026

Throughout Event Week

Mon 9/21Giveaway Opens
Tue 9/22Featured Choreographer Interview
Wed 9/23Dance Photography Spotlight
Thu 9/24Expert Education Sessions
Fri 9/25Partner Spotlights & Giveaways
Sat 9/26Community Highlights
Sun 9/27Grand Prize Celebration
Good Questions

FAQ

What is the National Dance Season Kickoff?
A national, week-long online celebration of the dance community held September 21-27, 2026, as the new season begins, featuring giveaways, interviews, spotlights, and education sessions. It is produced by TheScarlettClark.com, Influence Builder, and Built & Cited.
When is the event?
September 21-27, 2026, Monday through Sunday, with a different community celebration each day and the grand prize celebration on Sunday.
Who can apply to participate?
Anyone who serves the dance community: brands, choreographers, photographers, educators, studio owners, creators, competitions, conventions, and local businesses. You do not need to be a large national brand.
What does it cost to participate?
Partner paths range from contribution-based participation (like providing a prize) to sponsored placements. Details for each path are shared after you apply, so we can match you with the option that fits your goals.
How are partners promoted?
Through the planned promotional campaign: event emails, social media, blog and media outreach, influencer partnerships, and dedicated spotlight features during event week. These are planned activities, not guaranteed reach numbers.
Is this affiliated with a specific competition or convention?
No. The Kickoff is an independent, community-first celebration. Competitions and conventions are warmly invited to participate as partners.
How do I get started?
Fill out the short application. We review every submission and follow up personally with next steps and available partner paths.
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September 21-27, 2026

Put Your Brand
in Front of Dance Families Before the Season Begins

Applications are now open for our inaugural Founding Community Partners.

If your business serves dancers, inspires families, creates products, teaches, photographs, choreographs, or supports the dance community, we'd love to explore working together.

Become a Founding Community Partner ♡